Project Description

This video for The Village at Grand Traverse Commons is a destination production featuring multiple businesses that reside inside a landmark historical redevelopment project in Traverse City.

Traverse City’s own ‘Central Park’ lies just a couple blocks off the highway that leads visitors into town, and yet this 500-acre campus is out of sight, and off the radar for travelers unfamiliar with our community. Our goal was to shine a light on the magnificent grounds, historic buildings and unique businesses that make The Village a must-see destination on a trip to Traverse City.

To showcase the variety of retail businesses, the history and the parkland, Visitors Media created three different productions to promote The Village. Each piece tells part of The Village story and highlights 2-3 businesses with a 30 to 40-second ad built into the script for each of them. As a result, travelers staying in hotels 40 miles away are making the trek to Traverse City to discover The Village.