Project Description

This map illustration was created for the Riverside Canoes card in the Traverse Traveler display. Each little card includes a custom map on the back so hotel guests can find their location with one handy pocket-sized reference.

The custom map on the back is one of the unique hallmarks of every Traverse Traveler card. We understand that visitors need a convenient reference for directions to unfamiliar destinations in Northern Michigan, which often lie off the beaten path. Our maps always include and label the major highways and roads that offer the best options for finding the location quickly and easily. For this client we included local landmarks like Point Betsie Lighthouse, and illustrated their location at the edge of Sleeping Bear Dunes National Lakeshore.