Show Us Your Plate on #TCDining

Share Your Instagram Photos on #TCdining We launched the #TCdining hashtag project on Instagram to get a glimpse inside the Traverse City foodie culture. By sharing photos of food and drinks from local restaurants, wineries, breweries and distilleries we get a preview of what's popular among visitors and locals. It's great forward marketing for local [...]


Video | The Bourdain Effect on Traverse City Hospitality

What is the Bourdain Effect The international phenomenon where food is the focal point of travel is known as “The Bourdain Effect.” This culinary tourism mindset is a way of attaining an authentic experience through local cuisine. As our lifestyles become more and more digital we’re drawn to tangible activities. Food can’t be automated, it [...]


4 Marketing Tricks to Achieve Top of Mind Awareness

Your customers are making buying decisions every day based on one factor: who comes to mind. Whether they're choosing a restaurant for date night, planning a wedding, birthday shopping or looking for entertainment when the rambunctious cousins come for a visit, the decision making process is the same. Suggestions are batted around based on businesses [...]


Top 10 Reasons to be Thankful for Social Media

Thanksgiving is a time when we all pause to reflect on the people, places and things that have brought joy to our lives. If "Social Media" doesn't come to mind when recounting your list, I ask that you keep reading. Perhaps you'll be squeezing it in before the month is out. Here are my Top [...]