Your customers are making buying decisions every day based on one factor: who comes to mind. Whether they're choosing a restaurant for date night, planning a wedding, birthday shopping or looking for entertainment when the rambunctious cousins come for a visit, the decision making process is the same. Suggestions are batted around based on businesses [...]
Thanksgiving is a time when we all pause to reflect on the people, places and things that have brought joy to our lives. If "Social Media" doesn't come to mind when recounting your list, I ask that you keep reading. Perhaps you'll be squeezing it in before the month is out. Here are my Top [...]
What do you do with a negative review? Let's face it, no one likes to be criticized, especially in public. If you're a small business owner you feel a biting sting when a negative review pops up on social media or online search sites like TripAdvisor or Yelp. After all, that's your pride and joy [...]
I've been keeping a little secret under my hat, shhhh, don't tell anyone but I'm a writer. Well, too late now. The cat's out of the bag and wreaking havoc on the print world as my first written contribution to a published work is on Amazon.com. Media Magnetism: How to Attract the Favorable Publicity You [...]